This self-publishing thing is getting a little too interesting. I was in one of my favorite groups at LinkedIn - the one that talks about nothing but publishing ebooks, that sort of thing, when someone asked a question that I found right up my alley. He wanted to know if he needed an ISBN using Kindle Direct Publishing. I didn't think you needed one but I did have a question about imprints. You know - when you don't want KDP to be in the publisher's slot and you want to come up with your own publisher's name?
So, I asked and here were two responses which really helped: